The Online Optimist is brought to your screen courtesy of the women in business at TriCalyx. We believe that to grow your online business you need to look beyond the simple tips and tricks you often read to trick the search engines to find your site. Our goal with this blog is to coach [...]

In early 2007, three women technologists founded TriCalyx, an online business optimization and web development company. At that time, we also started this blog, the Online Optimist, as a way to share our online business knowledge with you, the readers. Business has been great and now TriCalyx has been nominated as one of [...]

I can’t believe how many times I’ve seen companies select a hosting service for all the wrong reasons and then end up with severe server issues as a result. When selecting a hosting service it’s important to focus not only on the fact that you want to deploy your site, but also how you [...]