Link Building is the term used to describe the creation of in-bound links to your website for the purpose of increasing visitor traffic to your site.
Search engines, like Google, see these in-bound links and consider them to be an endorsement of your site by the linking website. If the sites endorsing you are high [...]

Widgets are all the rage this year. Do you know what a web widget is? Wikipedia.org gives the following definition: A web widget is a portable chunk of code that can be installed and executed within any separate HTML-based web page by an end user without requiring additional compilation. They are akin to plug-ins or [...]

Which search engine do you use? Which search engine do most of your customers use? Which search engine is the best place to advertise on to drive sales? Well, compete.com has done a little research for you and hands down they say Google generates the most traffic. From the graph below you can [...]

Looking back it’s amazing my family survived my childhood, I was one of “those children” that told my parents they got the wrong baby at the hospital, because I was supposed to be a princess. Now you are wondering how is the Online Optimist going to relate this to growing my web business?? Well last [...]

When blogging first started up, I thought who really cares! I couldn’t have been more wrong! Blogging is hot and here’s why. Blogging with the help of RSS feeds has allowed specialists, and the not so specialists in every topic imaginable to get their knowledge, opinions and thoughts syndicated to people that are interested. It’s [...]

Create a website and they will come!
Okay, well this really isn’t true, is it? First we need to let visitors know we exist through search engine optimization (SEO) techniques. Second, we need to keep the visitor on our site once they get there.
We know you are tracking your traffic as we’ve talked [...]

How do you know if visitors are coming to your website or not? Are they finding the information that they need when they get to your website?
One of the most important features you can add to your website is visitor tracking analytics. This usually requires that you put a simple piece of code [...]

Everyone wants to come up first in the “organic” search engine rankings. Here’s our list of Top 10 SEO tips:
1. Relevant inbound links from popular sites
2. Make your page titles count, use keywords and benefits you provide
3. Use the <h1> & <h2> tags with your keywords in them
4. Use a domain name with your keywords [...]