Growing website traffic is like growing your business, it’s not easy. BUT, you can do it with a little hard work, knowing your market and getting help with various online marketing tactics. So let’s cut to the chase! The top 5 tips I recommend to implement and test are listed below.
Top 5 Tips to [...]

I can’t believe how many times I’ve seen companies select a hosting service for all the wrong reasons and then end up with severe server issues as a result. When selecting a hosting service it’s important to focus not only on the fact that you want to deploy your site, but also how you [...]

Optimize the overall sale price each customer spends so that you can maximize profits. You must balance this to ensure you provide value to the customer while maximizing the sale. Techniques to achieve this are:

Up-Selling
Cross-Selling
Free or low-priced shipping

Up-selling will ask the shopper during the checkout process if they want a better [...]

Looking back it’s amazing my family survived my childhood, I was one of “those children” that told my parents they got the wrong baby at the hospital, because I was supposed to be a princess. Now you are wondering how is the Online Optimist going to relate this to growing my web business?? Well last [...]

Lately I’ve started wondering if AA will accept Google Adwords Addicts? One of my clients, Kazootoys.com has over 5000 toys they sell, so you can imagine how many keywords we track and manage for them! Morning, noon and night, I find myself checking the statistics to see if I’ve improved my “click thru rate” or [...]

Google Checkout is gaining among e-commerce Web sites, but the largest retailers remain wary because they fear sharing data with Google, according to a survey by Cowen & Co.
This article about Google Checkout, which came to me by way of Digg.com, speaks to the intense competition there is out there in the e-commerce vendor market. [...]

As the saying goes:
Every happy customer will tell 3 people, every unhappy customer will tell 15 people.
It pays to ensure you have a happy customer because a happy customer be your most lucrative salesperson!  Keep your customers happy by providing a fast, easy to use website, providing responsive and helpful customer service, and dealing [...]

Who typically buys your product online?  Do you know your demographics?  Older? Younger?  Affluent?  Middle-class?  Active?  Sedentary?
These are all questions you should know in order to properly target products and services to new prospective customers. The challenge is, you cannot ask your customers these questions in order to find out the answers.  To get a [...]

What is an e-commerce cross-sell you ask?  Well, have you ever placed a book into your shopping cart on Amazon and been given a message that says “people who bought Book X also bought Book Y”?  What these shopping sites are doing is trying to sell you another book in addition to the one you’ve [...]