I love having events to look forward to, and as my business partners know I also love change and learning new things. My vacation with the kids to La Jolla, CA is coming up soon. It’s the next thing on the horizon to look forward to, but being in Internet Marketing keeps one always on the look out for new and novel ways to help grow our clients business. This morning I read the following:

“According to a recently released study by IDC, the U.S. Internet Advertising 2008-2012 Forecast and Analysis, overall Internet advertising revenue will double from $25.5 billion in 2007 to $51.1 billion in 2012. During the forecast period, Internet advertising will grow about eight times as fast as advertising at large.

The Internet will go from the number 5 medium all the way to the number 2 medium in just 5 years, says the report, making it bigger than newspapers, bigger than cable TV, bigger even than broadcast TV, and second only to direct marketing.

Video advertising will be the principal disruptor of Internet advertising during this time, as its revenue grows sevenfold from $0.5 billion in 2007 to $3.8 billion in 2012 at a compound annual growth rate of 49.4%. Brand advertisers will shift significant amounts of money into video commercials, primarily from broadcast television and to a lesser extent from cable television. ”

Put on your seat belts, it’s going to be a great ride! But back to the beach vacation, I need to get just….a few new things, luggage and a great bag from Kate Spade at the sale at eBags and tickets for a fun event, Beyonce or Hannah Montana are the top choices at TicketsNow But don’t forget the Chocolates, I’m going to the Beach, maybe I do forget the Chocolates just this once!

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