Which Search Engine is the Best?
Which search engine do you use? Which search engine do most of your customers use? Which search engine is the best place to advertise on to drive sales? Well, compete.com has done a little research for you and hands down they say Google generates the most traffic. From the graph below you can see that Google has almost 3.2 times the market share that Yahoo goes. Google has more market share than all the other search engines combined.
If Google has the most traffic, that means that they have the most eyeballs looking at your site and your ads. If you’re going to spend your money on only one search engine, Google is definitely the way to go.
The bigger question is, why does Google have so much market share? As an SEO vendor, I can tell you that Yahoo is really hard to get your site listed on. If your site is for a business, Yahoo expects you to pay for the privilege of getting into the Yahoo Directory for ranking. If they decide not to rank your site, they still get the money. Sometimes I think exclusiveness is not the way to go. Wouldn’t it be better to let businesses freely into the marketplace? The truth is that the consumers will determine what is important and what is not.