Looking back it’s amazing my family survived my childhood, I was one of “those children” that told my parents they got the wrong baby at the hospital, because I was supposed to be a princess. Now you are wondering how is the Online Optimist going to relate this to growing my web business?? Well last week I was working with my client Kazoo Toys on keyword density within their product pages to improve their search rankings, and what product came up but the Musical Princess Skirt by Acting Out. This company was started by Mom’s that saw a need or void in the market. Who could know the needs of children better than their parents. My long winded point is that knowing your market and who you are selling to is the first step in growing or starting any business.

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