Google Checkout is gaining among e-commerce Web sites, but the largest retailers remain wary because they fear sharing data with Google, according to a survey by Cowen & Co.

This article about Google Checkout, which came to me by way of Digg.com, speaks to the intense competition there is out there in the e-commerce vendor market. Everyone seems to be getting into the game, but each of these vendors still provide vastly different features for their application. Be wary of marketing and sales influence when selecting an e-commerce vendor. Instead select them on whether they will provide you the features that you need at a reasonable price. Will they help you grow your business, and will these keep your customer data safe?

read more | digg story

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