Who typically buys your product online?  Do you know your demographics?  Older? Younger?  Affluent?  Middle-class?  Active?  Sedentary?

These are all questions you should know in order to properly target products and services to new prospective customers. The challenge is, you cannot ask your customers these questions in order to find out the answers.  To get a better understanding of which demographic your products appeal to, you need to pay attention. You could run a focus group.  You could have a booth at a town fair and keep track of the interest level for people who come to your booth.

Try to think out to the box for how you can get closer to your customers and start to know them better.  Once you know them better, you can target products and offerings toward the demographic you most commonly serve.

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