Rat tat tat on the drum… yeah… turn the beat around….well, that’s not really where I was going with this post

Test, analyze and tweak (TAT) are the 3 words to keep in mind for constant improvement to your online marketing. Online, whether on your website, blog, or email, is such a wonderful place to test new ideas because it’s relatively easy and cheap. Web analytics tools (our free favorite is Google Analytics) give you immediate feedback on how your marketing test is performing and if you are meeting key conversion goals. Lastly, if your great ideas didn’t work so well the first time, give them a little tweak and test them again!

Lee

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