How do you get the point across on your website without overwhelming your visitors?  Consider the old adage that “less is more” when it comes to website design.

When developing your website design, first determine what are the top 5 goals of your website. Sell your product? Educate the visitor on your service offerings? Provide directions? If these are your goals, then focus on delivering ONLY to these top goals within your primary design.

Imagine the last time you went into a brick and mortar business. Visitors are used to this experience so how can you replicate it online?

• Flash has it’s purpose, but not for blocking entry to your website. Video and animation should be used only when necessary.
• Provide ONLY the text necessary to achieve the primary goals. Your corporate history is better left for your About or Company page.
• Provide quality pictures of products, clear short descriptions, accurate pricing, and product details (especially nutritional content for food products).
• Group products into departments so that users can easily search for them

Just like your favorite store that provides nice ambiance, clear signage and well-organized products, make sure you’re providing this same visual merchandising experience for your online customers as well.

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