E-Commerce Cross-sell
What is an e-commerce cross-sell you ask? Well, have you ever placed a book into your shopping cart on Amazon and been given a message that says “people who bought Book X also bought Book Y”? What these shopping sites are doing is trying to sell you another book in addition to the one you’ve already shown the intent to buy.
The revenue for an online shopping cart goes up the more they get to you purchase. As the shipping box gets bigger, the cost to mail it stays almost constant. If they shopping cart provider can fill up the box to it’s maximum, they make more profit overall.
If you can cross-sell an item that the user finds interesting, they are much more likely to purchase it as well. Select items that go together (if an electronic toy is in the cart, then offer them batteries to go with it).
As an online shopping cart owner, please don’t automatically put the cross-sell into the cart and make the user remove it! Just give them to the option to add it if they want to.